May 18, 2021 by Gabrielle Martin
In the summer of 2017, Matt Gallagher and his partner Evan purchased a beautiful beach bungalow in the neighboring town of Hull; 4 short months later, the couple began searching for a storefront in downtown Hingham. The duo soon discovered an opening at 24 North Street; Assembly opened in early 2018, offering curated men and women’s clothing as well as a selection of art, gifts, and home items.
“I’ve always wanted to showcase men’s and women’s clothing in one space, as that experience has been so heavily rooted in department stores,” Gallagher explains. “However, I had early goals that this small concept would eventually grow and build into multiple shops located in downtown neighborhoods.”
Last June, Gallagher—who grew up in Arizona and California—opened his second “West coast casual” storefront in the heart of Cohasset Village; Assembly’s 3 South Main location operates with an emphasis on informal men’s wear, while their collection of women’s clothing is centered on denim, creating chic pairings with good tops and tees, and keeping it casual.
“I decided to expand into Cohasset in January of 2020, just before an awful pandemic went global,” Gallagher recalls. “When we went into lockdown, I just kept focused on the brand and prayed that I could fill the new shop with inventory which had become harder and harder to come by. By June, I pulled it together and the Cohasset location opened the day the Governor gave us the go-ahead.”
This February, Assembly announced the much-anticipated springtime opening of the third shop in Duxbury Marketplace. “Duxbury is really a shared expansion with our friends at Seabird Coffee Co.,” Gallagher explains. “After a great dinner with Brian and Jen last summer, we decided to start looking for spaces down in Duxbury; luckily, we found side-by-side storefronts at the Duxbury Marketplace!” The Duxbury Assembly opened this month, while Seabird will open in early summer.
