April 25, 2024 By Derby St Shops
Derby Street Shops in Hingham is delighted to announce the upcoming arrival of iconic resort wear brand Lilly Pulitzer. Set to open in Spring/Summer 2024, the store is poised to make a big splash with its happy prints, optimistic palette and welcoming atmosphere. Lilly Pulitzer at Derby Street will include a broad selection of its women’s apparel and accessories, along with its beloved kids’ line and “mommy & me” selections.
“We are delighted to be opening in Hingham this Spring/Summer —it’s exciting to have another location in the Boston area to experience and shop the Lilly Pulitzer brand,” said Michelle Kelly, CEO of Lilly Pulitzer. “We look forward to greeting long-time customers of the brand in this new location, delighting those who are experiencing Lilly for the first time, and building community through local partners and organizations.”
Complementing Lilly Pulitzer’s vibrant collection of dresses, sportswear, Luxletic activewear, swimwear and more, the new Hingham shop will feature design details that capture the effervescent energy of the region in an aspirational yet relaxed setting. Upon entering the store, shoppers will be greeted by Lilly Pulitzer’s signature color palette of soothing shades of blue and brand-favorite hot pink, shell print wallpaper and hand-shelled mirrors throughout, mother of pearl Capiz finishes, and spectacular chandeliers. Known for its hand painted fitting rooms, each room will incorporate beautiful seaside elements and custom toile that embodies all the wonderful, iconic destinations in and around the Boston area.
“Lilly Pulitzer is such an exciting addition to the Derby Street Shops and we look forward to welcoming the brand’s colorful energy to Hingham!” says Caroline Hessberg, General Manager of Derby Street Shops.
Lilly Pulitzer will be located next to LOFT at Derby Street Shops (98 Derby Street, Hingham, MA 02043). For more information on the brand & the grand opening celebration, please visit lillypulitzer.com. Find them on social @lillypulitzer on Instagram, Facebook, YouTube, and Pinterest.