August 30, 2024 – Press Release
TOUGH LUCK FEST
September 6th & 7th, Brighton Music Hall
Two young South Shore natives bring a new, alternative music festival to life at Boston’s historic Brighton Music Hall. Wishing local alternative artists had a spotlight in the live music industry, Olivia Monarch and Asher Thomas are taking matters into their own hands. What started as just a dream has turned into a quickly growing reality, offering strong competition for the bigger New England festivals.
Olivia Monarch (Hingham High School ‘20) has been an incredibly active member of the South Shore’s music scene since she was an early teen. She started her musical career at the South Shore Conservatory at the age of 5 and continued through high school. The former lead singer of Not Today, guitarist of Retrograde88, and Boston booking agent/production manager has made a name for herself as a key player in the live music scene.
Asher Thomas (Oliver Ames High School ‘20) has been making big moves in the Boston alternative scene, as an artist manager and frontman of local hardcore band Nailed Shut MA.
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These two recent Berklee College of Music graduates are the brains behind Boston’s highly anticipated new music festival, Tough Luck Fest.
This celebration of underrepresented genres is organized by Evil Eye Artists, an alternative-genre centered artist management group.
The Tough Luck Team intends to bring awareness to the alternative scene by highlighting a variety of bands, from college students to professional touring musicians. The emo, pop punk, and hardcore scene has been a staple in New England’s culture for decades; Tough Luck Fest is making sure it sticks around.
Tough Luck Fest welcomes two widely celebrated headlining bands from New York, Monochromatic Black and Young Culture. This lineup is filled with local, alternative artists who have been instrumental in the Boston scene. Jesse Detor, a resurrection of 90s girlrock from Boston, has seen widespread success on social media. Her return to live shows in Boston is highly anticipated.
COME SUPPORT SOUTH SHORE LOCALS AT TOUGH LUCK FEST IN SEPTEMBER
Tough Luck Fest is currently sponsored by Extreme Vocal Institute, Together Press, and The Record Co.
More info at toughluckfest.com
We hope to share this legendary weekend with you!